Devoid of meaning, this term mutates and distends like a grossly swollen, malevolent tumour, metastasising through society (small S) at the whim of its distant masters.
These two vulgar little words are being used to justify everything from the privatisation of the UK's heritage woodland, the decimation of the public sector and disembowelling of the welfare state at a time when the Big Society's masters have force unemployment to the highest levels in a generation.
We're all in this together, but some are more in it than others.